This page describes the editorial standards that apply to everything we publish on My Inner Creative.
Our standards
Sourcing. Important factual claims are supportable and the sources that matter are linked. We prefer primary research, established publications and reputable institutions. We say that we interviewed, contacted or investigated something only when we did.
Editorial review. A member of our team reviews, fact-checks and approves every article before it is published, checking accuracy, clarity and attribution. Sensitive topics receive additional scrutiny.
Editorial independence. Editorial decisions are made independently of advertising and partnership relationships. Sponsored content, where it appears, is clearly labelled. Where an article contains an affiliate link, or recommends a product or service connected to Brown Brothers Media, its founders, its staff or their families, that relationship is disclosed in the article itself, near the recommendation, not only on this page.
Corrections. We correct errors. Material corrections and substantial revisions carry a dated note on the article; minor fixes that do not change what readers were told may be made without one. An article whose central premise cannot stand is withdrawn, and where appropriate a notice remains at its address. Corrections can be sent to corrections@brownbrothers.io; see our corrections page.
Use of AI tools
AI tools are a substantial part of how My Inner Creative is produced. They help find and organise sources, draft, edit, check facts and links, and audit published work, and they may produce much of an initial draft. Using these tools does not reduce our responsibility for what we publish.
Every article is reviewed, fact-checked and approved by a member of our team before it goes live. Where a named editor appears on an article, that is the person who performed the final review.
Editorial responsibility for accuracy rests with My Inner Creative.
We do not use AI to fabricate quotes, invent sources, or present AI-generated content as first-hand reporting from real individuals.
Contributor identity
A named byline on My Inner Creative identifies a real person who has approved publication under their name; any personal experiences or credentials attributed to that person are theirs and approved by them. An editorial-team byline identifies a collective newsroom process, not a fictional individual, and does not claim personal experiences, interviews or credentials. Before May 2026, some publications in the Brown Brothers Media network published articles under contributor bylines that did not identify real people, and some of those biographies included credentials that were not real. That should not have happened. Those bylines were retired in May 2026; the articles involved have been withdrawn, corrected, or reassigned to an editorial-team byline with a dated note, and that review is ongoing. Editorial responsibility for everything published here rests with My Inner Creative. (Updated 17 September 2026.)
Network editorial standards
My Inner Creative is published by Brown Brothers Media. The governing statement of these standards is Brown Brothers Media’s editorial framework, revised 17 September 2026; where this page and the framework differ, the framework applies.