Color Psychology of the Color Brown
According to color psychology, these are the characteristics of brown:
- Brown is a natural color that evokes a sense of strength and reliability. It’s often seen as solid, much like the earth, and it’s a color often associated with resilience, dependability, security, and safety.
- Brown can also create feelings of loneliness, sadness, and isolation. In large quantities, it can seem vast, stark, and empty, like an enormous desert devoid of life.
- Brown brings to mind feelings of warmth, comfort, and security. It’s often described as natural, down-to-earth, and conventional, but brown can also be sophisticated.
Color plays an important part in the psychology of marketing and branding and can influence people’s perception of a brand’s personality. It’s more important to pick a color that supports the personality of your brand than it is to try to instill certain feelings in potential customers since everyone has different experiences and opinions.
In branding and marketing, brown is associated with reliability, dependability, and nurturing. Popular brands that use brown in their logos and marketing include UPS, Hershey’s, Cotton, Edy’s, J.P. Morgan, and M&Ms.
Gorgeous things to buy that are brown!
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